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How to Set Up Your Instagram Professional Account: A Complete Step-by-Step Guide
In this guide, we walk through the entire process, illustrated with the screenshots from your experience.
Nov 26, 2025
Switching to an Instagram Professional Account unlocks powerful tools like insights, branded content options, audience growth features, and advanced safety controls. Whether you’re a creator, influencer, or business owner, upgrading your profile helps you build a stronger brand and grow effectively.
In this guide, we walk through the entire process, illustrated with the screenshots from your experience.
Step 1: Open Your Profile Menu
Step 2: Navigate to “Settings and Activity”
From the menu, tap Settings and Activity to access account options.
Step 3: Select “Account Type and Tools”
Under the insights section, tap Account type and tools.
Step 4: Tap “Switch to Professional Account”
Next, select Switch to professional account.
Step 5: Choose What Best Describes You
Instagram asks you to choose a category that reflects your identity or brand.
In the screenshot on page 8, Artist is selected
Step 6: Select Your Professional Type
You now choose between two account types:
- Creator — Best for influencers, artists, content makers
- Business — Ideal for retailers, brands, service providers
Step 7: Review Safety Settings
Instagram automatically enables advanced protection features for professional creators:
- Unwanted message filtering
- Advanced comment filtering
Step 8: Complete Your Professional Profile Setup
You are now presented with a 7-step setup checklist that includes:
- Completing your profile
- Getting inspired
- Inviting friends
- Setting goals
- Exploring tools
Step 9: Fill Out Your Profile Details
Instagram asks you to complete key details such as:
- Profile picture
- Name
- Username
- Bio
- Links
- Banners
Step 10: Get Inspired by Other Creators
Instagram recommends accounts you might want to follow for inspiration.
Step 11: Join the Meta Verified Waiting List (Optional)
An optional step allows you to join the waiting list for Meta Verified, which includes:
- Verified badge
- Enhanced support
- Increased account protection
- Ability to add images to your links
Step 12: Introduce Yourself
Instagram encourages you to create your first post under your professional account.
Step 13: Explore Your New Tools
Once your account is set up, you gain access to advanced tools such as:
- Insights (analytics for reach, engagement, followers)
- Ads tools to promote content
Step 14: Set Your Goals
Instagram will ask:
“What would you like to see more of?”
Your Instagram Professional Account Is Ready! 🎉
You now have access to features that can take your digital presence to the next level:
- Analytics / Insights
- Branded content tools
- Audience growth recommendations
- Professional dashboard
- Advertising tools
- Safety and spam protection